A Web Analyst should also have a sound understanding of Databases as they are crucial for a Web Analytics tool. Knowing what is the backend query being used by a WA tool like Omniture and WebTrends to pull out a particular set of data, a Web Analyst will understand the process even more. In some cases he can himself pull out data for a custom reporting request. One trend that I noticed since the time I started working is that more and more Developers started showing their interest in learning Web Analytics. This means that they will always have an edge over Web Analysts who only do reporting, analysis and don’t have a technical background. The Web Analyst/Developer might steal the show by showing their dedication and technical skills over a normal Web Analyst.
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