I wrote an article in 2007 about Web Analysts having development skills and my conclusion was that it would be an add-on to have basic skills. I got a comment from a user who thought that only having analytics skills are suffice and I somewhat still agree with him. I have seen a lot of Web Analysts who are perfect in analyzing data but don’t have development skills. They tend to do very well in their usual job but lack context pertaining to the implementation of code. This article will cover what I’ve learnt about the Web Analytics job market since then and what makes an ideal Web Analyst.
We can have hours of discussion on whether the above skills are really necessary for a Web Analyst but based on the current market situation, extra skills other than analysis will be more than useful. Below are a few skills which I think will be make a very good Web Analyst in the order of priority:
1) Analytical skills, drawing conclusion from data and offering recommendations to improve the business (Presentation skills and Excel knowledge included)
2) Client interaction and excellent interpersonal skills (Requirement gathering and building relationships)
3) Statistics knowledge (Ensuring whether data is ready for analysis and concepts like Confidence level)
4) Basic Programming skills (Understanding Web Analytics code and ability to enhance it)
5) Basic SQL skills (Ability to pull data from the backend databases if necessary)
I will appreciate if you can share your views in case you agree/disagree with this article.